July 2023 News

Georgia has received $17.5 billion in investment by Korean firms since 2020

Supporting 23,000 total jobs in the state, Korean companies like Kia, Hyundai Motor Group, SK Group and others are continuing to invest.

$42.7 expansion planned by BorgWarner Inc. in Oconee County, S.C.

As part of its “Charging Forward” initiative, the Auburn Hills, Mich.-based automotive supplier will create 122 new jobs in its plans to upgrade its facility in Seneca to integrate new EV battery systems.

EV car maker Rivian to invest $10 million in Bullitt County, Kentucky

The planned remanufacturing facility in Shepherdsville will create 218 high-paying jobs, continuing the EV industries’ growth in the state.

Westwater Resources plans $202 million graphite plant in Alabama

The Coosa County plant will supply material for EV battery manufacturer SK On.

Telsa breaks ground on its in-house lithium refinery near Robstown, Texas

A major investment by Tesla, the plant will produce battery-grade lithium and manufacture battery materials. The first of its kind in North America, the facility will adopt an industrial refining method using acid-free lithium routes.

Volkswagen plans to hire 500 workers in Chattanooga, Tenn.

The automaker will be hiring for its manufacturing plant in Hamilton County, raising its employee number to 5,500. The Chattanooga facility manufactures the electric ID.4 SUV as well as the Atlas and Atlas Cross Sport SUVs.

Hanon Systems to build auto parts factory near Hyundai Motor Group’s coastal Georgia EV plant

The Korean auto parts maker will invest $40 million and employ 160 people in its new facility in Bulloch County, Ga. The future $5.54 billion Hyundai EV plant is the largest economic development project in state history.

Heyco Werk USA Inc. to expand in Emporia, Va.

The automotive parts manufacturer will invest $5.4 million and create 21 jobs with its expansion in Greenville County. The company produces plastic molder parts for the auto industry, specifically meeting needs for the BMW plant in South Carolina.

Toyota invests an additional $2.1 billion in North Carolina

The automaker’s latest investment in its EV battery plant near Greensboro brings the total investment there to nearly $6 billion. The company has yet to announce employment numbers, but expects to hire a similar number to the expansion last year, which grew job numbers by about 350.

Hyundai, LG to build $4.3 billion EV battery plant in Georgia

The electric vehicle battery plant near Savannah in Bryan County will become the second battery plant Hyundai is building in the state. The project is a part of its previously announced, $5.5 billion plant in Bryan County, which will bring 8,100 jobs.

Steel Dynamics breaks ground on $2.5 billion aluminum factory in Mississippi

The Lowndes County plant was announced by Golden Triangle CEO Joe Max Higgins. The mill will produce nearly 650,000 tons of finished product for the beverage packaging, automotive and alloy industry.  

SK Signet opens EV charger manufacturing facility in Plano, Texas

The company’s ribbon-cutting ceremony marks the first SK Signet manufacturing facility located in the U.S. The facility plans to produce more than 10,000 chargers for electric vehicles and is expected to bring 183 jobs by 2026.

INFAC North America plans expansion in Taylor County, Ky.

The automotive industry manufacturer will break ground in Campbellsville as the company invests $53 million. The expansion will create 220 jobs. This will mark the second expansion by the company at their facility in Campbellsville since starting operations in 2008.

GM will invest $500 million in Texas plant

GM’s investment will prepare its Arlington, Texas facility to produce its next generation of SUVs. The investment confirms that the company plans to continue investment in its traditionally powered vehicles in preparation for its emerging EV business.

Spring 2023

German automaker eyes U.S. assembly plant

According to a report in the Washington Post, Audi is considering building a U.S. factory to produce electric vehicles. In just the past three years, several automakers and battery manufacturers have announced plans to spend billions on new facilities in the Southern Automotive Corridor.

 

Ford and Gov. Lee celebrate historic BlueOval City in West Tennessee

In the spring quarter, Tennessee Governor Bill Lee and Ford Motor Company marked significant progress on construction at the historic BlueOval City complex in West Tennessee. The project is the single largest investment in Tennessee history. In 2021, Ford Motor Company and SK On committed a $5.6 billion investment to build a 3,600-acre mega-campus called BlueOval City at the Megasite of West Tennessee, where the production of Ford’s second generation electric trucks will begin in 2025. The project is expected to create 30,000 jobs in West Tennessee, anchored by Memphis, including auto parts suppliers and other support projects. The construction is expected to create 6,000 jobs.

 

Study projects BlueOvalSK EV battery plant will have $800 million economic impact in Kentucky

A new study conducted by the Kentucky League of Cities (KLC) and Murray State University shows the potential economic impact of the BlueOval SK Battery Park on local governments in Hardin County and the surrounding region. Once at full employment in 2025, the Ford facility is estimated to have a yearly value-added impact of nearly $800 million.

 

Lithium-ion battery recycler opens plant in Georgia

A $50 million lithium-ion battery recycling facility is now open in Covington, a critical piece of Georgia’s growing electric vehicle supply chain. Massachusetts-based Ascend Elements currently employs 100 workers at the facility, which is near Rivian’s planned $5 billion electric vehicle plant in Social Circle, Ga. The battery recycler plans to increase its headcount to 185 by 2024, and called the project the largest of its kind in North America.

 

EVs in Georgia account for the majority of Georgia’s biggest deals

Electric vehicle plants like Rivian and Hyundai in Georgia make up seven of the 10 largest economic development projects as of April. The Hyundai project, worth billions, is one of the largest economic development projects announced in the South.

 

Toyota Boshoku to make $225 million investment in Hopkinsville, Ky.

Toyota Boshoku America Inc. (TBA) will invest more than $225 million to construct a new facility in Hopkinsville and create 157 quality jobs for Kentuckians, according to the Lane Report. The new facility will include a 365,400-square-foot building pad on 49 acres in Christian County. The plant will be the first TBA location globally to be considered a “Smart Plant.” The facility will employ innovative, cutting-edge technologies such as advanced robotics, planning and automation to streamline processes, reduce waste and enhance productivity to maximize efficiency and operations.

 

$1.3 billion investment announced in South Carolina

Charlotte-based Albemarle is investing at least $1.3 billion and creating more than 300 new jobs to construct a new “Mega-Flex” lithium hydroxide processing facility in Chester County, S.C. The facility will support the surging demand for electric vehicles and other energy storage applications that use lithium-ion batteries. Situated on nearly 800 acres near Richburg, Albemarle’s new “Mega-Flex” conversion facility will support the fast-growing global electric vehicle and energy storage markets. The term “Mega-Flex” refers to the facility’s ability to process diverse lithium feedstock, including lithium from recycled batteries. The new facility is expected to annually produce approximately 50,000 metric tons of battery-grade lithium hydroxide from multiple sources, with the potential to reach up to 100,000 metric tons, according to the South Carolina Department of Commerce.

 

Another lithium-Ion battery campus being built in South Carolina

Cirba Solutions, a comprehensive battery management and materials company, announced plans in the spring to build its newest state-of-the-art, flagship operations in Richland County, S.C. The integrated lithium-ion battery materials campus will encompass an initial investment of over $300 million and will create more than 300 new jobs. The company plans to build an approximately 400,000-square-foot, world-class lithium-ion battery recycling and materials campus that will focus on processing end-of-life hybrid and EV batteries and gigafactory scrap to extract critical materials such as nickel, cobalt and lithium.

 

Electric vehicle battery manufacturer expanding in Tennessee

Microvast, a maker of batteries for EVs, is investing $150 million to expand its facility in Clarksville, Tenn. The expansion will double the plant’s capacity. “Houston-based Microvast is one of several automotive companies pouring new investment into Greater Nashville and hitching the largest piece of Tennessee’s manufacturing economy to electric vehicles.” So far, Microvast has committed to close to 290 jobs at its first Clarksville factory and another 600 to 700 at a potential second factory nearby, according to the Nashville Business Journal. Microvast reported 35 percent growth in revenue from 2021 to 2022. Its backlog of orders more than tripled, to $410.5 million.

 

Supplier to Hyundai’s massive Georgia complex to bring new jobs

Korea-based PHA announced it will build a new plant near the Hyundai facility in Chatham County, Ga. The $67 million investment will generate more than 400 new jobs.

 

Tin Thanh Group to locate tire manufacturing facility in rural South Carolina; over 1,000 jobs to be created

Tin Thanh Group Americas, a tire manufacturer, announced plans to establish its first United States operations which will be in Allendale County. The company’s $68 million investment will create 1,031 new jobs. Supplying energy from reusable sources, Tin Thanh Group Americas will provide operations in recycled energy, closed industry-agriculture, recycled waste and tire leasing while serving the environment, energy, high-tech agriculture and technology markets.

 

Auto parts manufacturer to hire more than 119 in Salem, Va.

German auto parts manufacturer STS Group AG will establish its North American headquarters in Salem. The company announced a greenfield project in Wythe County, Va., in 2001, but has chosen to move into an existing facility near Roanoke. The investment of $39 million will create 120 jobs.

 

Ford’s $5.6 billion BlueOval City complex attracting suppliers far and wide in Tennessee

The Tennessee Department of Economic and Community Development reported in the spring quarter that Ford’s suppliers for its electric vehicle facility in Stanton, Tenn., (located just outside of Memphis) are considering sites in more places in the Volunteer State than West Tennessee. Supplier activity is hot on the site of the 11-million-square-foot plant shared by Ford and battery maker SK.

 

Another Hyundai supplier picks Georgia

A steady stream of automotive parts suppliers has announced plans to serve the gigantic Hyundai battery and vehicle plant in Bryan County, Ga. South Korea-based PHA announced in March it will invest $67 million in a new facility near the Hyundai plant. The deal will create over 400 jobs.

 

Alabama automotive sector continues to thrive

Alabama’s four major assembly plants continue to grow. Mazda Toyota is adding jobs in Huntsville. Hyundai (Montgomery) and Mercedes-Benz (Tuscaloosa County) continue to expand their electric vehicle lineups. And Honda plans updates on several models at its plant in Lincoln.

 

Tire manufacturer hiring 125 in Tennessee

Nokian Tyres is expanding its workforce in Dayton, Tenn. The project will generate 125 new jobs.

 

Hyundai assembles first electric vehicle at its Alabama plant

Korean automaker Hyundai rolled out its first electric vehicle at its large plant in Montgomery, Ala. The Genesis Electrified GV70 SUV was the first model to be produced. The first EV comes 10 months after Hyundai announced that it would build the Electrified GV70 SUV and a hybrid version of the Santa Fe at the Montgomery plant. Hyundai invested $300 million and added 200 jobs to install an EV line at the plant.

 

Supplier adds to growth list of Korean parts makers in Georgia

In the spring quarter, Georgia announced Sewon America would invest more than $300 million into a new manufacturing facility in Rincon in Effingham County, Ga. The deal will generate more than 700 jobs.

 

South Carolina leads nation in export of vehicle tires

Gov. Henry McMaster, the South Carolina Department of Commerce (S.C. Commerce) and the South Carolina Ports Authority (SC Ports) announced that the state’s 2022 export sales totaled $31.5 billion, up 6 percent over 2021, according to data from the U.S. Department of Commerce. The state remains the nation’s top exporter of completed passenger motor vehicles and tires.

 

Tuskegee, Ala., captures Korean auto supplier

Samkee Corp., a Tier 1 supplier to Hyundai’s plant in Montgomery, will open a $128 million factory in Tuskegee, its first U.S. operation. The project will create 170 new jobs.

 

Virginia backs out of Ford deal; project goes to Michigan

Ford Motor Co. announced it will build at $3.5 billion electric vehicle battery plant in Michigan. The plant will house about 2,500 workers. Virginia dropped out of the running for the deal in February.

 

Seoyon E-HWA joins list of Hyundai suppliers in Georgia

Gov. Brian Kemp announced that Seoyon E-HWA, a global auto parts supplier that manufactures both interior and exterior components, will create 740 new direct and indirect jobs and invest almost $76 million in a new manufacturing facility in Chatham County, Ga.

Winter 2023

Automakers optimistic for 2023 rebound

After the worst year of vehicle sales in more than a decade, automakers in the Southern Automotive Corridor are optimistic that 2023 will be a rebound year. Industry experts believe vehicle sales in the U.S. were near 14 million in 2022, an 8 to 9 percent drop from 2021. Parts and supply chain issues affected many automakers in 2022.

Mazda not yet at “full employment” at Alabama plant

Back in 2018, Mazda and Toyota announced a joint-venture plant in Limestone County, Ala. The plant currently houses 3,700 employees, but the two Japanese automakers are having a tough time reaching the goal of 4,000 workers as a result of thin labor pools and retention issues. Mazda makes it CX-50 crossover model at the plant and Toyota its Corolla Cross model.

Hyundai Mobis plans EV battery module plant in Montgomery, Ala.

In the fall quarter, Gov. Kay Ivey joined executives of Hyundai Mobis, one of the world’s largest auto suppliers, to announce the company’s plans to invest $205 million to open an EV battery module plant in Montgomery that will eventually employ at least 400 people. Once it reaches full production, the 450,000-square-foot facility will be able to supply over 200,000 EV batteries annually to the Hyundai Motor Manufacturing Alabama (HMMA) factory in Montgomery and the Kia Georgia plant in West Point, Ga.

Hyundai and SK On announce $4 billion EV battery deal in Georgia

Gov. Brian P. Kemp announced in December that Hyundai Motor Group and SK On have selected a site in Bartow County, Ga., for a new electric vehicle battery manufacturing facility that will supply Hyundai Motor Group’s plants in the U.S. One of the largest economic development projects in state history, stakeholders estimate it will create more than 3,500 new jobs through approximately $4 billion to $5 billion of investment in Bartow County. Hyundai Motor Group and SK On recently signed a memorandum of understanding regarding the partnership for a new EV battery facility in the U.S., with the details of the partnership still in development.

New supplier to Hyundai’s massive Georgia EV plant

Hyundai Mobis, one of the world’s largest automotive suppliers, plans to invest $926 million in a new facility in Bryan County, Ga. The plant will help supply electric vehicle production at Hyundai’s new multi-billion-dollar, multi-thousand-job complex in Southeast Georgia. The deal will create 1,500 jobs.

Another EV battery maker announces billion-plus investment

FREYR Battery, a developer of clean, next-generation battery cell production capacity, will invest $2.57 billion into Georgia’s sustainable technology ecosystem and create 723 new jobs over the next seven years at a manufacturing facility in Coweta County.

First Georgia Hyundai supplier to build new facility in Georgia

Joon Georgia Inc., an automotive parts manufacturer, will create 630 new jobs and invest $317 million in Bulloch County. Plans for the company’s new manufacturing facility mark the first confirmed supplier for Hyundai Motor Group Metaplant America in Bryan County.

Kentucky’s largest-ever economic development project going up

At the Glendale Megasite on Interstate 65 in Kentucky, Ford and its South Korean partner, SK, are building a pair of manufacturing plants that will produce batteries for Ford and Lincoln electric vehicles. Construction has been going on for quite a while now on the multi-billion-dollar project, yet, the official groundbreaking took place in December. The 2.3-square-mile campus will eventually employ 5,000 workers. 

Vietnamese electric vehicle manufacturer goes public because of new North Carolina assembly plant

VinFast, which is building a $2 billion electric vehicle and battery plant in North Carolina, has filed a registration statement with the U.S. Securities and Exchange Commission, the first formal step toward a public offering this year. The automaker became Vietnam’s first automaker in 2019.

Electric vehicle manufacturer to open facility in Oklahoma City

Following a long line of electric vehicle and battery announcements in the Southern Automotive Corridor (go to SouthernAutoCorridor.com), Canoo announced in the fall it will locate an assembly facility in Oklahoma City. The project is expected to generate 500 jobs and 20,000 units by the end of 2023.

Huge deal in the South Carolina Low Country

Redwood Materials is locating its next Battery Materials Campus, in the heart of the “Battery Belt,” just outside of Charleston, S.C. The facility will be built at Camp Hall in Berkeley County. Redwood will recycle, refine and manufacture anode and cathode components on more than 600 acres, creating more than 1,500 jobs and investing $3.5 billion in the local community. The company combines recycling, refining and remanufacturing to produce and return battery materials to U.S. battery cell manufacturers used in electric vehicles.

Ultium Cells to expand Tennessee facility

Ultium Cells, a joint venture of LG Energy Solution and General Motors, will expand its Spring Hill, Tenn., battery cell manufacturing operations. The project represents a $275 million investment by Ultium Cells, which is in addition to the $2.3 billion investment announced in April 2021, and is expected to create 400 additional jobs. Once the facility is fully operational, Ultium Cells is expected to employ a workforce of 1,700 in Maury County.

Ultium Cells will increase battery cell production by more than 40 percent, from 35 gigawatt-hours to 50 GWh. The Tennessee facility will supply battery cells to General Motors’ Spring Hill assembly plant for production of the Cadillac LYRIQ, the first electric vehicle produced at the plant, and other GM Ultium Platform-based electric vehicles. Production at the 2.8-million-square-foot facility will begin in late 2023.

Tesla’s Austin factory delivers first electric semi-truck

In the winter quarter, Austin-based Tesla delivered its first electric semi-truck to its first customer, PepsiCo. The delivery is the first since Tesla CEO Elon Musk said his company would start making the trucks.

Top Automotive Deals in the South – Summer 2022

The Southern Auto Corridor’s 10 Largest New and Expanded Manufacturing and Selected Non-Manufacturing Job Announcements

Announcements Made in the Summer 2022 Quarter

CompanyJobs$InvN/ELocationDescription
1. Toyota1,000$2,500NRandolph Co., N.C.EV batteries
2. Mercedes-Benz1,000N/AETuscaloosa Co., Ala.Electric vehicles
3. Ascend Elements400$300NHopkinsville, Ky.EV parts
4. Hankook Tire397$612EClarksville, Tenn. Tires
5. Bosch350$200EAnderson, S.C.EV fuel cells
6. Eberspaecher250N/ANLouisville, Ky.Auto parts
7. ATC Drivetrain218$8NKnoxville, Tenn.Auto powertrains
8. MP Materials150N/ANFort Worth, TexasRare earth magnets
9. Nippon Denkai100$150NAugusta, Ga.EV parts
10. Shinhwa Auto42$78EAuburn, Ala.Auto parts

($Inv. = Investment in millions – N=New; E=Expansion; R=Relocation)

Sources: RandleReport.com

 

Top Automotive Deals in the South – Spring 2022

The Southern Auto Corridor’s 10 Largest New and Expanded Manufacturing and Selected Non-Manufacturing Job Announcements

Announcements Made in the Spring 2022 Quarter

CompanyJobsInvestmentN/ELocationDescription
1. Hyundai8,100$6,000NSavannah, Ga.Electric vehicles
2. Envision AESC2,000$2,000NBowling Green, Ky.EV batteries
3. Volkswagen1,000N/AEChattanooga, Tenn.Auto assembly
4. Nissan600$500ECanton, Miss.Electric vehicles
5. Nucor500N/AEMason Co., W.Va.Automotive steel
6. Schneider Electric400$100NEl Paso, TexasAuto parts
7. Volvo360$41RGreensboro, N.C.Financial services
8. Toyota220$222EHuntsville, Ala.Engines
9. Nucor200$350NLexington, N.C.Automotive steel
10. Hyundai200$300EMontgomery, Ala.Electric vehicles

($Inv. = Investment in millions – N=New; E=Expansion; R=Relocation)

Sources: RandleReport.com

 

Top Automotive Deals in the South – Winter 2022

The Southern Auto Corridor’s 10 Largest New and Expanded Manufacturing and Selected Non-Manufacturing Job Announcements

Announcements Made in the Winter 2022 Quarter

CompanyJobsInvestmentN/ELocationDescription
1. Vinfast7,500$2,000NChatham Co., N.C.Electric vehicles
2. Carvana3,500N/AEAtlanta, Ga.Used vehicles
3. Mazda Toyota1,200N/AEHuntsville, Ala.Auto assembly
4. GreenPower Motor900N/ANCharleston, W.Va.Electric buses
5. Envirotech800N/ANOsceola, Ark.Electric trucks
6. DeLorean Motor450N/ANSan Antonio, TexasHeadquarters
7. Aspen Aerogels250$300NBulloch Co., Ga.EV parts
8. Alkegen250N/ARIrving, TexasEV parts
9. Proterra200$176ESpartanburg, S.C.Electric buses
10. Arrival150$11ECharlotte, N.C.EV parts

($Inv. = Investment in millions – N=New; E=Expansion; R=Relocation)

Sources: RandleReport.com

 

Multiple semiconductor deals announced and rumors of others; billions being spent in the South to solve chip supply chain issues

By Michael Randle

Out of nowhere, just about every industry in the U.S. faced a chip shortage crisis in recent years, particularly the last five years. We should have known.

Beginning in the early 1990s, many U.S. and foreign-based companies outsourced semiconductor production to China, Taiwan, South Korea and Malaysia. The Japanese were already big chip producers, but back then, it was all about costs and the U.S. and Japan could not compete with China.

That was the case until Asian wages, including those in China and Malaysia, went through the roof. Because of that, in about 2009 the word “reshoring” was invented. The idea was this: U.S. wages had stagnated for years, but that was a good thing to major manufacturers. All of a sudden, a manufacturer could produce goods – in the South, anyway – for about the same costs as in China, factoring in rising wages, shipping costs and others issues surrounding making something halfway around the world for U.S. consumption.

In the mid-2000s, after manufacturers of every sector known, left the U.S. in a herd mentality to Asia and Mexico, major corporations were all for free trade. They could make stuff and pay $2-an-hour. It might not have been well-made stuff, but it was made and it was bought to be assembled right here in the USA.

It was about then that corporate minds began to wonder. Why are we producing things over there when we can make them here for about the same costs? At the center of the issue was the semiconductor industry and literally giving China a free pass on intellectual knowledge developed here in the U.S. Computer chips made in China, some as old as 10 years, were being used by American industry and amazingly, still are. Something had to change and it did.

Several multi-billion dollar projects have been announced in Texas and North Carolina in the last year are undeniably being made to counter the Asian issue and the availability of chips for every industry that uses them. Yet, when the automotive industry noticed the problem with a shortage crisis, which seemed to tip the scale.

Two big deals announced in Texas last fall will eventually come to the economy’s rescue. Texas Instruments announced it plans to invest up to $30 billion to build as many as four new semiconductor fabrication plants in Sherman, Texas. TI said it will begin construction in 2022 on the first two plants producing its 300-millimeter wafers used in everything from cars and trucks to industrial machinery. The plants could house up to 3,000 workers when complete. The other big semiconductor facility is by South Korea chip manufacturer Samsung Electronics. It will build a second chip facility in the Austin area in Taylor, Texas. The plants will house thousands of workers.

The rumors

Micron Technology is the latest high-tech giant to consider the Austin area for a multibillion-dollar manufacturing operation. According to the Austin American Statesman, the company was checking out sites near Lockhart, Texas, according to its applications for tax breaks filed with the state comptroller’s office. The investment would total at least $20 billion, but much higher from 2030 to 2040. However, Idaho-based Micron chose a site near Syracuse, N.Y. for its latest venture.

On a much bigger scale, South Korea-based Samsung, which already operates a computer chip plant in Austin and currently building another nearby in Taylor, Texas, is considering 11 new fabrication plants in Central Texas. The projects could top out at $200 billion. The potential plans are described in 11 applications Samsung has filed with the Taylor and Manor school districts seeking tax breaks for building the facilities.

North Carolina has also gotten in to the semiconductor reshoring “herd mentality” act. North Carolina-based Wolfspeed is building a $5 billion semiconductor manufacturing plant, it was announced in September. The company is a world leader in silicon carbide semiconductor manufacturing. The $5 billion being invested is the largest capital investment for an economic development project in North Carolina’s history. The project, located on a site in Siler City, N.C., near the Research Triangle, will create 1,800 new jobs.

Back in the 1990s, every state in the South clamored for semiconductor plants that represent billions in investment and house thousands of good-paying jobs. Since few media properties had websites back then, many of Southern Business & Development’s ads purchased in the print product were about how well-suited this place or that place was for semiconductor manufacturing. I think during that, the South may have landed three chip facilities.

But, by then, it was too late. We had already started the massive offshore massacre that devastated the middle-class in this country. It was the “giant sucking sound,” that Ross Perot phrased during his 1992 US presidential campaign; referring to the sound of U.S. jobs heading south for Mexico should the free-trade agreement go into effect. Mexico got our share of jobs, but China got the lion’s share.

Maybe now, too late has become very early in the reshoring of manufacturing to the U.S. It is just a matter of laws set forth by our lawmakers and how competitive we remain.

Demography has changed the economy

By Michael Randle

We have already written about the void in labor availability and we have for years. That’s been an issue for more than a decade, but it hasn’t been brought to the attention of the mainstream folks – or even some so-called experts — until recently.

Some very smart people still are not familiar with our worker shortages or the reasons behind the shortages. I was tooling around town one Saturday morning this summer, listening to NPR’s “Morning Edition,” when some Ted Talk dude was interviewed. His Ted Talk subject was about the fact that young couples are reluctant to have children because they do not believe they can afford a child. Uh, truly? That is not news, there, amigo. Ha estado sucediendo durante años!

He went on to “reveal” that the challenges in the labor department facing this country “could” have a dramatic effect on the economy as a whole, including funding of social services most of us have paid for, including Social Security and Medicare.

Really? And the Ted Talk editors approved him as a presenter? That means the Ted Talk program’s upper management – and even its editor — does not know much about the issue because it has been around for a long time in this country, most notably in the Northeast and Midwest, two regions that are losing population to the West and the South each year in herds.

So, again, we have written repeatedly about the labor situation, which is dire. Then the pandemic arrived and to the fault of no one, the nation’s economy hit rock bottom the first half of 2020 and improved slightly in the second half.

Since, it has been revived, but few are sure of where the economy is going, up or down. We are not in a recession, as some claim. We may be soon enough. But the lack of knowledge of where we are going is so disturbing if a “Ted Talk” presenter is just getting the message that was clear-as-day eight years ago.

The “New South” is a misnomer. . .the South’s economy is a monster and has been for decades

By Michael Randle

Southern Business & Development is evolving into what we think is a more enjoyable and pleasant report on business and economic development in the South (the print and online product that is the umbrella of RandleReport.com).

Our – speaking for us, not you – competitive nature of slamming other regional economies such as the Midwest and Northeast (rightly so, but so tacky and out-of-date) is over with.

My (our) insecurities of media portraying the South as a backwater place to live, work, own a business and expand to, we do not care about that anymore. Your inaccurate, decades-ago, history-based content no longer pisses us off. We know we were a single-minded duck for 100 years. But now, or for the last 40 years, the South’s economy has thrived like no other regional economy. We were a duck on the world stage. We are now a beautiful swan.

My (our) insecurities are eliminated by data that clearly shows this region is indeed the economic engine of the largest economy on earth. Anxiety, anger, depression, insecurity, a feeling of not being connected with the rest of the world is no longer an issue with us Southerners and its leaders.

The South rules economically and has for a long time. After all, based on GDP, the largest economies in the world are the U.S., China and the 15 states that make up the American South, followed by Germany and Japan.

In the early 1990s, a reporter from the San Antonio Express-News asked me if the South was the region “poised” to lead the U.S.’s economy. I answered, “Poised? Poised?? We were poised to lead the U.S. economy in the late 1970s, but it goes back much longer than that.”

Few knew it or even know it now (don’t tell that to the millions who migrate to the region). It just took us a while to get rid of our tic of being inferior economically. The tic is now gone from facing somewhat constantly the stereotyping and the innuendo that where we live. Immigrants, refugees, U.S.-based migrating folks and natives alike know this is the place to be, as do major international companies. Those that read about the history of the South in the media and believe it is even remotely the same as decades ago, have apparently not come down here to visit to behold the wonder of a region that is now so worldly.

Does the South have economic challenges? Of course it does, like every U.S. region. But the brain-drain of folks moving to the warmest and less expensive place to live, work and own a business has captured many smart people from other regions of the U.S. and the world. It is the cherished and the darling of all regions in the U.S. for foreign-based companies to locate here in this country. I mean, come on down. We need you.

Fall 2022

 BMW to invest $1.7 billion in Upstate South Carolina

Announced in 1992, the German automaker BMW plans to invest $1.7 billion in its U.S. operations to build electric vehicles and batteries, the company announced in October. The investment includes a new line to produce electric vehicles at its plant that employs over 10,000 in Spartanburg County. It also includes $700 million to make battery assemblies in nearby Woodruff, S.C. The automaker expects to build six electric models at the plant by 2030.

 

Mercedes-Benz unveils electric SUV to be built in Alabama

Mercedes-Benz Group AG announced it will build the EQE SUV at the Paris car show in the fall quarter. The German automaker also makes the flagship EQS sedan at its Alabama complex. Mercedes’ goal is to go all electric by the end of the decade.

 

Ford announces big deal in Louisville

Michigan-based Ford Motor Company will invest $700 million in its Kentucky Truck Plant in Louisville. The facility produces the all-new Ford F-Series Super Duty truck, among other models. Ford is the largest maker of vehicles in Kentucky and its two Louisville plants house over 12,000 workers.

 

BMW makes its 6 millionth vehicle at South Carolina plant

A BMW X6 rolled off the line in October, representing the 6 millionth vehicle made at its plant in Spartanburg County, S.C. The plant houses over 10,000 employees and has been in operation for 30 years.

 

Bridgestone announces major Tennessee expansion

Bridgestone announced a major expansion and modernization of its Warren County, Tenn. Truck and Bus Radial (TBR) Tire Plant located in Morrison. The $550 million investment will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet to support increased capacity and to accelerate the use of advanced technologies that support cleaner, safer and more efficient commercial truck and bus fleets.

 

Boysen USA establishing operations in Spartanburg County, S.C.

Boysen USA, a subsidiary of the German-based Boysen Group, announced plans to expand its South Carolina presence with a new operation in Spartanburg County. The company’s $4.5 million investment will create 88 new jobs. A specialist in automotive exhaust technology, Boysen USA develops and manufactures exhaust manifolds, catalytic converters, particulate traps, silencers and complete exhaust systems for leading original equipment manufacturers.

 

Governor Ivey announces Hyundai Mobis plans EV battery plant in Montgomery, Ala.

Governor Kay Ivey recently joined executives of Hyundai Mobis, one of the world’s largest auto suppliers, to announce the company’s plans to invest $205 million to open an EV battery module plant in Montgomery that will eventually employ at least 400 people. Once it reaches full production, the 450,000-square-foot facility will be able to supply over 200,000 EV batteries annually to the Hyundai Motor Manufacturing Alabama (HMMA) factory in Montgomery and the Kia Georgia plant. “Alabama’s auto manufacturing sector is evolving rapidly to capitalize on the EV revolution that is sweeping the industry, and this new Hyundai Mobis battery plant represents another milestone in that transition,” said Governor Ivey. “We’re excited about the company’s new investment and what it represents for the next chapter of auto making in Alabama.”

 

After some thought, Toyota joins big in the EV manufacturing craze.

Toyota adds $2.5 billion on top of the $1.3 billion initial investment announced for its first U.S. battery factory in Liberty, N.C., near Greensboro. Toyota Battery Manufacturing North Carolina is expected to produce batteries for its electric vehicle at the site in 2025.

Automakers, both foreign and domestic, have begun a land grab of tens of thousands of acres in the South to product electric vehicles and their primary parts, such as batteries.

Toyota officials have been slow to announce EV deals until now. In late August, Toyota’s Executive Vice President, Jack Hollis, said in multiple media reports that “the consumer isn’t demanding (EVs) at that level,” referring to the growing movement towards electric vehicles in the U.S.

 

Mercedes begins assembling electric vehicles at Alabama plant

Twenty-five years after rolling out SUV job No. 1 at its plant in Vance, Ala., German automaker Mercedes-Benz assembled its first electric SUV at its only U.S. OEM facility. Five years of development and $1 billion in investments for battery-making and a new assembly line has created 1,000 new jobs in West Alabama. During that time, Mercedes has faced all kinds of hurdles to start EV production, including the COVID-19 pandemic, the semi-conductor shortage, staffing challenges and global supply chain issues. The automaker houses nearly 5,000 workers at its plants in Tuscaloosa and Bibb counties.

 

Two-million-square-foot industrial park planned near Mazda Toyota in North Alabama

Fairway Investments and Triad Properties have purchased land to build a two-million-square foot industrial park off Greenbriar Parkway in the fast-growing Limestone County part of Huntsville. The property is located a short distance from the $2.3 billion Mazda and Toyota’s joint venture automotive assembly plant in Limestone County, Ala. The name of the park will be the Huntsville West Industrial Park.

 

Monster electric vehicle plant’s construction has first job fair

Barnett Southern hosted a job fair in the Savannah, Ga., area to attract laborers to help begin excavation ahead of construction at the Bryan County megasite that will house the incoming Hyundai EV plant.  Over 1,000 jobseekers attended the job fair.

 

Japanese electric vehicle parts maker to shift location of $150 million plant from South Carolina to Georgia

Nippon Denkai will build a $150 million plant in Augusta, Ga., instead of its original site in Camden, S.C. The plant will make copper foil for electric vehicle batteries. The company will hire 100 in the deal.

 

Electric vehicle parts maker making major investment in Kentucky

In late August, Envision AESC broke ground on a $2 billion electric vehicle battery gigafactory in Bowling Green’s Kentucky Transpark. The deal, a further testament that the EV industry is positively affecting just about every Southern state, is expected to generate 2,000 jobs.

 

EV battery parts maker to invest over $300 million in Western Kentucky

Massachusetts-based Ascend Elements picks Hopkinsville for a plant that will produce materials for electric vehicle batteries, Gov. Andy Beshear announced in August. The plant will house up to 400 employees.

 

Automotive supplier Purem by Eberspaecher to add 250 workers in Louisville, Ky.

Purem by Eberspaecher, a German automotive supplier, celebrated the opening of its Louisville operation in August. The deal will create 250 jobs.

 

Vietnamese electric carmaker to receive largest incentive package in North Carolina history

VinFast, a Vietnam-based EV manufacturer, will receive an incentive package from the state of North Carolina that will top $1 billion. VinFast is quickly entering the North American and European markets and will employ thousands at its plant in Chatham County, N.C.

 

Bosch will invest $200 million to build fuel cells for electric trucks in South Carolina

German auto supplier Bosch said it will invest more than $200 million to build fuel cells for electric trucks in South Carolina. Bosch plans to expand an existing factory in Anderson, S.C., to build the fuel cell “stacks” starting in 2026. The investment is expected to create at least 350 new jobs at the factory, the company said.

 

Foreign-based tire makers grow to invest more than $5 billion in Tennessee

The world’s biggest tire manufacturers are boosting their investments and tire output in Tennessee with nearly $1.2 billion of additional investments announced in just the past week. The South Korean-based Hankook Tire & Technology Company said it will invest another $612 million in its Clarksville, Tenn., plant and add 397 more jobs over the next five years.

 

South Korean company to locate first North American in Tennessee

Duksan Electera America will locate a new manufacturing facility in Shelbyville, Tenn. The EV-based parts maker will invest $95 million and hire over 100 in the deal.